SLIM OIL: The Brain Child of the Late Chehade Kettaneh
SLIM sunflower oil is the brain child of the late industrialist Chehade Kettaneh, whose vision and love for his country materialized in 1999 with the production of the first SLIM OIL bottle. The project up to this date remains unparalleled in budget and scope.
The Leader in Excellence for 15 Years
For 15 years SLIM OIL has been the gold standard in sunflower oil providing health, quality benefits to consumers unparalleled by other brands. True to its “مش زيت الشي” slogan, SLIM OIL was able to separate itself from the competition, and enter the minds and hearts of consumers. Being the only naturally pressed – Hexane Free vegetable oil in the market, and supported by a comprehensive advertising and marketing campaign elevated SLIM OIL from a commodity oil like many of the commercial oils in the market into a household brand name. The various unique health benefits of naturally pressed sunflower oil, in addition to the production quality standards of food safety and hygiene and its excellent value proposition for consumers propelled SLIM OIL to the number one spot in market share.
A new era “عصر جديد” has started for SLIM OIL as two new oil types have been added: SLIM Corn Oil and SLIM Canola Oil which coincided with the introduction of its new, modern, bold unique, aesthetically beautiful, and practical packaging which adds to the unique experience of SLIM OIL’s beloved consumer.
SLIM OIL promises to remain the innovator in vegetable oil products, and provide its loyal and growing base of consumers, healthy products of high quality with the best value proposition.
The 15th Anniversary of Slim Oil
In 2000, the founder of Pulper S.A.L., Mr Chehade Kettaneh, created the concept of hexane-free sunflower oil which added to the Lebanese cuisine, worldwide known for being healthy and balanced, a special trait: when prepared with Slim oil, it qualified as superior in taste and in substance.
Slim sunflower oil was the first in the market to highlight the property of “being pressed not extracted,” and practically remains the only oil with no traces of hexane. That is why Slim oil gives out no bad smell while frying. That, and many other positive effects, are reflected in the countless testimonials of users and supporters, among which:
*A mankoushe prepared with Slim oil is so light and tasty
*Nothing compares to Slim for the best texture of mayonnaise and garlic paste
*Slim oil and a dash of olive oil make the tabboule definitely more delicious
* The best choice for frying your Sultan Ibrahim fish is Slim oil
The hard work and dedication of the company have paid off, and Slim oil was elected Product of the Year in 2014 in the category of cooking oil by a representative group of 1200 Lebanese consumers.
Nothing equals the pride and satisfaction of the family business that has succeeded along the past 15 years, thanks to its supporters and consumers, in overcoming the obstacles and difficulties of the Lebanese market, and in setting Slim as one of the big brands of the Lebanese industry.
Product of the Year
Voted Product Of The Year 2014. Slim Oil is without a doubt the Lebanese Favorite Cooking Oil.
