The Factory

SLIM sunflower oil is produced by PULPER SAL. The factory is a vertically integrated, fully automated, and computerized state of the art production facility located in Nahr-Ibrahim industrial zone on a total area of 33000m2.

Factory

The  storage and production capacity of PULPER factory is among the highest in the MENA region. The factory is comprised of the following 8 sections:

  • Silos For Seed Storage
  • Seed Pressing Plant
  • Crude Oil Storage
  • Refinery Plant
  • Refined Oil Stainless Steel Tanks
  • Bottle And Gallon Production Plant
  • Filling And Packaging Plant
  • Finished Goods Storage Warehouse

Warehouse

Superior Packaging And Design

The Slim Oil team worked very closely with Lebanese, and Italian designers to craft the most aesthetically appealing and unique bottle in the market. The result is for you, the consumer, to judge.

Design

Sales & Distribution: Local

PULPER SAL’s oil experts/ambassadors handle the sales of SLIM on the Lebanese territory. This team is comprised of pre-sale salesmen, cash vans, supervisors, and category sales managers. All PULPER SAL’s salesmen undergo an intensive induction process which transforms them into oil experts allowing them, along with attractive offerings, to advise customers of all categories and sizes: HORECA, modern trade, traditional trade, and wholesale, and establish a long term win-win partnership. SLIM OIL is offered directly to 8000 commercial buyers, and can be found in almost all retail outlets. The delivery part is handled by regional distributors (North-South-Bekaa-Shouf-Aley), and directly by PULPER SAL’s distribution fleet (in Mount-Lebanon and Beirut). Orders are delivered within a maximum of 48 hours.

Slim Trucks

Sales & Distribution: Export

By the end of 2016, SLIM OIL will be available to consumers in most Levant, GCC, and African countries via professional distributors with strong presence and sales networks. Customized marketing strategies developed jointly between PULPER SAL’s marketing team, and these distributors will ensure that SLIM OIL’s success in Lebanon will be replicated in all the mentioned countries.

Export

Marketing And Promotion

SLIM OIL will be featured in numerous marketing and advertising campaigns using many models of communication including:

  • ATL (TV, Road, Radio)
  • In-store SM advertising
  • Exhibition trade shows (HORECA, GULFOOD, SIAL) seminars
  • Factory tours
  • Press Releases
  • Digital Media and Social Networks
  • Innovative trade offers and consumer promotions

Marketing And PromotionMarketing And Promotion